How to Copywrite Right

Description

To embark on a career as a copywriter, you first need to understand exactly how it differs from regular writing. It doesn’t help that the word “copy” is sometimes applied to writing of any
kind that is intended for publication. A newspaper journalist may be congratulated by his editor for producing “great copy”; a draft novel will be scrutinized by a copy editor before being sent for printing. In a way, newspapers and novels are copy in that the desired
result is that they are purchased. However, the content of that copy does not directly advertise the publication, and this is where it cannot be considered copywriting in the sense that this
book is using the term i.e. producing words that sell. Copywriting is the use of words as promotional tools. They can promote a person, a business, a product, an opinion or idea, and
they can appear on TV, radio, websites, in direct mailings, brochures, press releases, catalogues, on flyers, billboards or via any other kind of advertising material.