10 Ways to Write More Effective Ads

Description

When you’re writing to a friend, you’ll use the pronouns “I” and “you.” When trying to convince your friend, you might say: “Look, I know you think you’ve tried every widget out there. But you should know that…” And it goes beyond just writing in the second person. That is, addressing your prospect as “you” within the copy. The fact of the matter is there are many successful ads that weren’t written in the second person. Some are written in the first person perspective, where the writer uses “I.” Other times the third person is used, with “she,” “he,” and “them.” And even if you do write in the second person, it doesn’t necessarily mean your copy is about them. For example: “As a real estate agent, you can take comfort in the fact that
I’ve sold over 10,000 homes and mastered the tricks of the trade”